Logically the analysis of the European Union's interests should not be a problem. Due to Europe's position in the world, its action in terms of the major challenges facing our societies and its profile within major international organisations, it is quite easy to establish a strategic agenda for the Union without this causing any controversy. Frequently then in the past this exercise has been successfully undertaken. But the reality of the matter is that beyond such descriptions, which are often for academic use, European players, Member States and institutions – have hardly felt concerned by such agendas, since the feeling of common European interest is still weakly shared, if not contested, by the those who primarily look to their own interests. In order to be operational or real Europe's common interests have to be perceived and accepted as such by the Europeans themselves. The problem is that they often seem to be the last ones to be able or to want to do so.